Media industry leaders encourage students to go beyond qualifications

Career success requires more than a qualification. That was the key message shared with 60 Journalism and Integrated Communication students during a Women in Media and Communication speed-mentoring session, in which industry leaders encouraged them to build skills, embrace new technologies, and actively shape their career paths.

Hosted by the Government Communication and Information System (GCIS) at Tshedimosetso House in Hatfield, Pretoria, as part of the 2026 Women's Month celebrations, the Women in Media and Communication programme empowers aspiring media professionals by creating opportunities for industry leaders to share their experiences, challenge gender stereotypes and guide the next generation of communicators.

The programme began seven years ago with a panel discussion on women in media and a commitment to challenge gender stereotypes in the industry. Since then, it has provided a valuable platform for women professionals to share their journeys and support young people entering the field.

The mentoring session connected students with professionals from the media, communication, marketing and advertising sectors, providing career guidance and practical insight into industry expectations and opportunities.

Keamogetse Kgomanyane, Deputy Director for Government Communication Monitoring and Evaluation, encouraged students to take advantage of every opportunity that could expand their skills and experience.

"The biggest challenge I find is that particularly within government, opportunities are limited. Try everything. Don't limit yourself," she said.

Kgomanyane highlighted the value of mentorship in opening doors and helping young people gain knowledge and opportunities that might otherwise remain out of reach.

"I'm a product of mentorship. So, I know what it can do for you," she said.

Cleopatra Mosana, Head of Communications at National Treasury, urged students to strengthen their communication skills while keeping pace with technological change.

"Communication skills are the foundation of every successful career. As technology evolves, professionals who can communicate clearly, adapt quickly and connect with people will always have an advantage," she said.

Mosana encouraged students to continuously upskill themselves as the industry evolves and highlighted the growing importance of artificial intelligence, cybersecurity and digital platforms.

"Curiosity is one of the most valuable qualities you can develop. Be intentional about learning, seek out information and embrace new experiences, because every opportunity begins with a willingness to explore," she said.

She added that mentorship enables professionals to share valuable lessons and experiences with young people as they navigate their career journeys.

Mamaponya Motsai, Chief Executive Officer of Fray college, encouraged students to take ownership of their careers and become valuable contributors in every workplace.

"Young professionals should take ownership of their careers by continuously developing their skills, adding value and demonstrating initiative. Those who actively shape their own path and make themselves indispensable are often the ones who create the greatest opportunities for themselves," she said.

Motsai encouraged students to take initiative, volunteer for new responsibilities and create opportunities for themselves rather than waiting for direction.

"Today's job market is highly competitive. Those who take initiative, seek opportunities and consistently add value are the ones who position themselves for success," she said.

She emphasised that while personal branding is important, the quality of one's work remains the strongest measure of professional success.

"I would rather have your work speak for you. The worst thing you can do is have people know you for your personality but not for your work," she said.

The session gave students valuable exposure to experienced women professionals and provided practical advice on career development, lifelong learning and succeeding in an ever-changing media and communication environment.

• Basetsana Mahapa, is a postgraduate Journalism student and Administrative and WIL Assistant in the Department of Journalism and Integrated Communication.